flask-json-dream-website/content.example/people/10_john_doe.json

{
    "title" : "John Doe",
    "subtitle" : "CEO & Founder",
    "image" : "placeholder.png",
    "text" : "It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English."
}